Insights please

I'm having trouble identifying/conceptualizing what "the woman's film" is (specifically in terms of how Doane defines it in her piece The Desire to Desire). If it remains, as she writes, that "the woman's film is in many respects formally no different from other instances of the classical Hollywood cinema" (13), then does one assume that a film is a 'woman's' because of its spectators? What exactly characterizes "female subjectivity" (13), another vital element to the woman's film? Can we relate the subjectivity to consumption, as Joyrich does, or is it here defined differently? Heeeellllppp...